Email Open Rates Drop Again
The latest research indicates that email open rates are down with Friday being the best day to send your marketing materials using email. Tuesday follows as the next best day to send email marketing letters. Why did open rates drop by 29%? Email fatigue is the most likely culprit as email volumes jumped 50% in the same period (4Q 2005.)
The study can be found here.
Categories: Affiliate, Affiliate News, WebThe study examined email opens by list size and provides numbers that will help affiliates know when and what to send. It found open rates are best on Friday, with Tuesday coming in second.
(Quoted: eROI Studies Email Reading Via Affiliate Marketing Blog.)
-BW Griggs
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