Do The Search Engines Employ Lists of “Poison” Words?
An interesting post over on SEOBook.com:
I’m researching poison or forbidden words and I’ve only found a few vague or older posts from 2000 in a few SEO forums. Supposedly if a site uses poison words in the title etc. it is pushed way down in the SERPs. Any idea if this is fact or fiction? I’d love a complete list of poison words, although right now I’m specifically trying to find out if sale, best, about, contact us, website, or free shipping are poison because I have a retail product site with those words in the home page title, description, and body text.
(Quoted: What Are Poison Words? Do They Matter? : Via SEO Book.com.)
I would venture to say that the search engines today are slightly more sophisticated in their approach but they may maintain lists of words that invoke additional inspection routines that may result in a penalty being applied. I don’t doubt that the search engines employed such simplistic lists in the past.
It’ll be interesting to see where the research leads him.
Categories: SEO-BW Griggs
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